Optimize Your Open House With These 5 Real Estate Secrets
In the world of real estate, open houses are a dime a dozen. Anyone can host an open house, but the problem comes with your home being a small fish in the big sea of real estate listings. Because of this, you need to make your home stick out and grab potential buyers’ interests immediately.
Luckily, there are a few real estate secrets that can work in your favor when it comes to making your house shine during an open house.
1. Promote on social media
Everyone is on social media nowadays, and there is no better way to promote your home than putting a video of it online for all your friends to see. Stage your home, remove all personal touches, and create a sneak peek of what buyers will see when they come to your open house.
Social media works great as a method of getting more eyes on your home, and word of mouth on Instagram and Facebook can be quite powerful. After all, you never know who is looking for a home, and you’ll never know who you can reach when you post on social — so give potential buyers a taste of what’s to come before the open house even starts!
2. Post a raffle or a contest
After a while, all open houses start to look the same. Make yours stands out by hosting a small contest for those that come and participate in the showing. The prize doesn’t have to be a big purchase, just something small the potential buyer can use in their new home. Ideas include an Amazon Alexa, wine and cheese baskets, a box of chocolates, or even something functional like a new mailbox! The idea behind this is to get prospective buyers to remember your home and be inspired to put in an offer right away.
3. Be conscious of your time
Again, you’ll want to be unconventional when it comes to choosing a time for your open house. Most people tend to host their open houses during the weekdays right after typical working hours, such as 5-7 p.m, or weekends at 1-3 pm. Choosing hours that are a bit different than the typical open house is a good strategy because not only does it ensure you can stick out, but you will also keep the potential buyer’s lifestyle in mind. Not many people want to rush from work to an open house or miss out on valuable weekend time with their family. So instead, consider a time of 7-9 .p.m. on weekdays, and 9-11 a.m. during the weekend.
4. Provide information
You want to ensure the buyer remembers you after they leave, so make sure to give them some information to take home to look over in the days after the open house. A good idea is to give a sheet with all the details of the home, such as the size, taxes, school district, or even potential payment and loan information. Add a picture of the home, and a little goodie bag full of candy on top, and you’ll be good to go.
5. Bake cookies an hour before
One of the easiest ways to make a first impression is to focus on the scent of your home. A potential buyer may not remember every detail of your home, but they sure will remember how it smells! And what better way to entice buyers than the smell of freshly baked cookies?
With these tips in mind, your open house will go by smoothly and you’ll be considering offers in no time!
You don’t have to handle your open house all alone, I am here to help! Contact me today to get started on the process.